206.465.9146 joanne@7madronas.com
Persons, people, stop it

Persons, people, stop it

Sounding like a pretentious academic works only if you’re a pretentious academic who’s writing for other pretentious academics. That means that the rest of you–the 99.4% of you–don’t need to use the word “persons.” You really...
Comprise vs. compose: watch the o

Comprise vs. compose: watch the o

At least once a week I stumble upon the comprise/compose error. The definition of comprise¬†implies the word of, so please don’t add yet another of.¬†Compose, meanwhile needs the of. The whole comprises the parts. The whole is composed of the parts. Our marketing...